Climate action app · Seed round 2026

THE
PLANET
NEEDS
YOU.

ActApp sends everyone the same mission at the same moment, every day. One tap. One to five minutes. Real action, off your screen. When millions do the same thing on the same day — the impact becomes visible, measurable and real.

Invest in ActApp → Register interest → See how it works ↓
2 min
Per day
£150k
Seed Round
12–21
Target age group
0 Ads
Mission-first always
The Big Idea

What if everyone on earth did the same planet-positive act
on the same day? That's ActApp.

ActApp is a mobile app that delivers one eco or social-justice mission to every user simultaneously, every single day. Think Wordle meets Duolingo — but the streak you're building saves the planet.

The daily mission takes between one second and five minutes. Everyone does it. Swipe to complete. See what you achieved together that evening.

📵 An app that gets you off your phone

We cannot see our individual impact — but together it is enormous and visible. At the end of each day, users see exactly what millions of small acts achieved. Beaches cleaned. CO₂ saved. Communities strengthened.

That's the magic that makes people come back tomorrow. Not guilt. Not doom. Proof that they are part of something that matters.

How it works

HOW
IT
WORKS

No feeds. No doomscrolling. Just one focused moment.

01
★ Core USP
Everyone. Same mission. Every day.
Every user on earth receives the identical mission at the same moment each morning. London, Lagos, Los Angeles — the same act, the same day. 1–5 minutes. Science-backed. Genuinely achievable.
🌍
02
Do it in the real world
The action happens off the screen — buy a Fairtrade product, walk to school, pick up litter, check in with someone lonely. ActApp is the nudge. The impact happens out there.
🌿
03
Swipe to complete. Build your streak.
XP, streaks, your Earthly Advocate species, friends leaderboard. Progress that motivates — not guilt that paralyses. Genuinely addictive, like Duolingo, but the habit worth building.
🔥
04
★ Core USP
Evening: see what we did together
Every night, a collective impact visual shows what everyone achieved today. Real numbers, real equivalents. You and 24,311 others saved a football pitch of rainforest this evening. Small acts. Visible at scale.
✨
🌍

You and 1,982 others saved the equivalent CO₂ of a football pitch of rainforest tonight.

This is what every ActApp user sees each evening. Not abstract eco-points — real numbers that make the invisible visible. This is what brings people back tomorrow. Not guilt. Proof.

Mission types

THREE
LEVELS
OF ACT

Daily · Every user
⚡
Daily Mission
The core of ActApp. Everyone gets the same mission, every day. 1 second to 5 minutes. Multiple themes — environmental, social justice, food, travel. This is the habit.
+20 to 60 XP
"Turn off lights in empty rooms" · "Buy one Fairtrade item" · "Walk instead of drive today"
Weekly · Optional
📅
Weekly Mission
A bigger real-world challenge for those who want to go further. Plan a meat-free week. Organise a litter pick. Volunteer an afternoon. More XP, deeper impact.
+150 to 300 XP
"Spend one week meat-free" · "Organise a litter pick on your street"
Monthly · Power users
🏆
Monthly Mission
Transformative commitments for users who want to go all in. Cycle to work every day. Go plastic-free. Start a community garden. These change lives.
+500 to 1000 XP
"Cycle to work every day this month" · "Go plastic-free for 30 days"
The evening reveal
Today's collective impact
Live
"Today, you and 24,311 others switched off their lights. Together."
24k
lights switched off
4.8T
kg CO₂ this week
6🏖️
beaches of plastic cleared

MADE VISIBLE. MADE REAL.

We cannot feel our individual climate impact. That invisibility is what makes people give up. ActApp solves this by showing users exactly what the collective achieved — every single evening.

Not abstract eco-points. Not vague percentages. Real numbers. Real equivalents. Real proof.

Imagine millions of users assigned the same beach clean-up on the same day. ActApp can coordinate daily global community action at a scale no government or NGO has achieved.

This is what makes people come back tomorrow.
Your champion
🦤
Dodo Bird
Extinct
🐋
Vaquita
Critically endangered
🦁
Amur Leopard
Critically endangered
🦜
Kākāpō
Critically endangered
🐘
Forest Elephant
Critically endangered
🦋
Monarch Butterfly
Endangered
Your Earthly Advocate

CHOOSE
YOUR
CHAMPION

Every user picks an extinct or endangered species as their planet champion. Your streak protects them. Your missions earn them XP. Your advocacy levels them up.

Complete daily missions to unlock rare species. Countries and regions compete globally — making every local act part of something planetary.

The Dodo can't come back. But the actions that protect what's left? Those start today.

Schools & Companies

COMPETE.
LEAD.

🏫
Schools
From £100/yr
Class dashboards, inter-school league tables, curriculum-linked missions and teacher reporting. Schools compete globally — your class vs theirs.
🏢
Companies
£100 – £10k/yr
Team profiles, ESG reporting, inter-company leaderboards. Turns sustainability into something people actually want to do.
🌿
Brand Missions
£1k per task
Fairtrade, Olio, Too Good To Go sponsor daily missions. Brand missions feel genuine — not ads. "Buy a Fairtrade product today" is both a mission and a placement.
Schools, companies and countries compete on a global leaderboard — making every local act part of something planetary.
Why now

THE WINDOW
IS OPEN
RIGHT NOW.

72%
of parents want to act on climate with their kids but don't know how. ActApp gives the whole family an on-ramp.
$8.9B
global EdTech gaming market, growing 18% annually. ActApp sits at its intersection with climate action.
Zero
dedicated, gamified sustainability apps for young people exist in the UK today. This first-mover window is open.

Gen Z parents — the most sustainability-conscious generation ever — are raising the first truly climate-native children. The demand is here. The tools aren't. That's ActApp.

The founder
Lisa Hoerning, Founder of ActApp
Lisa Hoerning
Founder & CEO · University of Exeter · BA Politics & Geography
🏆 beVisionneers Fellow · Mercedes-Benz Foundation

BUILT BY
SOMEONE
WHO CARES.

Lisa Hoerning is a climate activist and youth leader in the climate and charity sector. She built the ActApp prototype while studying for her BA in Politics and Geography at the University of Exeter.

She is a member of the beVisionneers: The Mercedes-Benz Fellowship — a global programme for young people building solutions to the world's biggest challenges.

ActApp wasn't born in a boardroom. It was born from a genuine belief that the next generation deserves tools that make them feel empowered, not helpless.

"I built ActApp because I want younger generations to grow up feeling empowered, not helpless, in the face of increasing climate and ecological destruction. One daily mission — however small — will help the next generation feel like they can actually make an impact."
✉ lisa@newwaveconsultancy.co.uk 📞 07449 566 320 🔗 LinkedIn 🌱 Live Demo
The ask

RAISING
SEED.
JOIN US.

£150,000

Seed round to take ActApp from working prototype to a polished iOS and Android app, reaching 1,000 active users within 12 months.

40%
Product Dev (iOS + Android)
20%
User Acquisition & Schools
20%
Team & Operations
20%
Reserve & Runway
3-Year Revenue Projection
Yr 1
£85k
Yr 2
£480k
Yr 3
£2.1M
Working prototype live
BGV Accelerator target
Innovate UK grant eligible
Seeking technical co-founder

12-Month Milestones

NOW
Working prototype live
Full daily action loop, streak tracking, global map, Earthly Advocate system — live at actapp.replit.app
Q2
App built, beta to 200 users
React Native iOS + Android app built and launched to 200 beta users
Q3
App store launch · 5 school partnerships
Public launch on App Store and Google Play, first 5 school partnerships signed
Company licences live · 500 users
First company licence clients onboarded, 500 active users
1,000 users · Series A prep
Hit 1,000 active users, begin Series A fundraising

STAY
IN THE
LOOP.

Whether you're an investor, school, brand, or just someone who cares — register your interest and we'll be in touch.

✅ You're on the list! We'll be in touch soon.